Roche Accu-Chek – A leading pharmaceutical brand experience
Period
Q4 2021
Studio
Rehab
My Role
UI Design Branding Design System
In 2021, a top pharmaceutical brand reached out to address a concern they had about their brand experience being inconsistent and dispersed among its three global brands' customer segments.
We accepted the challenge and worked to reconcile the differences between these brands, resulting in a cohesive global web infrastructure that caters to the distinct needs of each customer segment.
I developed style guides and went from concepts to final designs that were then implemented globally to create a unified brand experience across all three brands.
Team
Catherine Hainsworth - Digital Producer
James Penfold - Strategy Director
Takunda Chikuku - Product Strategist
Vasileios Matsoukas - UX
Nick Plummer - UI